Bloggers across the globe face the same challenges and one of those challenges is consistently churning out unique content that will stimulate your visitors. Often you might write a post that has all the ingredients to be awarded a Pulitzer Prize, but trying to match or surpass that effort can become an insurmountable task. Spending long hours brainstorming, researching and writing new posts can take its toll on you, but what is more frustrating is not realizing any return for the time you invest in producing your blog’s content.
I have followed a few strategies that have helped me reap the full benefit from the quality content that I produce, and they are:
1. Recycling or Rewriting your Posts for use on Other Platforms
There are times when you know that you have written a great article, and after publishing the article on your blog there is a stream of positive comments that flow. In a case like this you are doing the world a disfavor by limiting the number of people who read the article. To increase exposure you should rewrite the article and post it on other blogs as a guest blogger or you could submit the article to directories. In this way you will diversify the streams of traffic to your blog and you will also add value to the platforms that you choose to submit the rewritten article. However, each article that you submit should be unique to ensure the article does not find its way into Google’s supplemental index.
2. Using your Blog Posts as a Newsletter
Are you having trouble finding ideas for your next Newsletter? What about using the wide array of articles that have already been published on your blog? If you are afraid that your newsletter subscribers have already read all the posts on your blog, I can assure you that many of them have not read articles that you posted a couple months ago, and this approach will serve as reinforcement to those who have read the article in the past.
3. Produce Short Reports
By gathering a few of your previous posts and compiling a report that can be offered to your visitors for free, you will grow your list of subscribers and you will also provide your visitors with a sample of what they can expect by following your blog. This technique is actually a strategy that internet marketers use with immense success.
4. Transform your Posts into an eBook
Have you ever found money between the cushions of your sofa or under the bed? Well, there is always money lying around, you just have to look for it. If you’ve being considering writing an eBook relevant to your niche, you might be surprised to learn that the book is already available. Yes, the content is already within your blog posts, and all you have to do is structure it into an eBook format.
Summary
Use your existing articles and recycle them into a new form. This is an easy way to generate more unique content from the original articles that you already have.
Exercise
Now that you have read this article, why not take action? The fastest way to success is to consistently take action.
- Pick one of the four techniques described and implement it.
- If you can’t decide, I suggest you create an eBook from your existing posts. In the eBook make sure to add links back to your site (as well as some affiliate links if appropriate) and give it away for free on your site, with an opt-in so you can get some leads.
Be sure to tell me about your results in the comments.
By Glynis Jolly
I’ve already started doing your first suggestion. I wrote articles a few years ago that I am now use parts of in a weekly series.
I also just did your fourth suggestion. I’m giving the e-book away to subscribers.
Great Ideas, Kirk.
By Kirk Maxi
Great Glynis… glad you found my article useful.
These days I’m a big fan of “rewriting” posts (not article spinning). Article spinning tends to create posts that seem to be written by a five year old and generally just contribute to the internet landfill.
My tip when recycling is to read your existing post, close the browser and imagine that you need to explain the content to one of your readers from memory. Bingo… you now have a new unique article.
By Darren (Green Change)
Great point about article spinners. They generate very low-quality articles, and that’s not what you want to be known for! You need your personality and unique perspective to shine through, in your own words.
I’m currently in the process of pulling together a few of my past articles to put together into a “free PDF report”. The nice thing about these is that you can brand them with your URL etc, and encourage others to download them, share them with friends, post them on their own sites, etc. Who cares how someone comes across it – you want to reach the widest audience possible, and get a percentage of them to follow the embedded link back to your site.
Keep up the great work!
By Kirk Maxi
You can probably use the article spinners for stuff you don’t care about that much to create quantity (not quality)… but regardless, I think that Google (with infinite computing power) can respin articles virtually and do the analysis to find out what is unique and adds value… and what doesn’t. That’s my hunch…
By Terrel Smith
Hi Kirk! Your advise and ideas are indeed very helpful. The 4 techniques you mentioned will be able to reach a wider audience and will get the idea you want to impart to another dimension, so to speak. Kudos to you for this article!!
By Joshua
I must say that I agree with you. It happens with many people that they are running to get new resources to promote their business when they can still do that much with their existing content. Indeed a good strategy to have your wings running.