Guest blogging has been proved to work when many bloggers from being unknown to become popular in the blogosphere and their blogs attract at most 5, 6-figure views each month. That makes guest blogging extremely attractive for beginners to jump right in and start a guest blog without much knowledge, experience and strategy about it and they are easily too make errors that are unacceptable to most blog they are writing for.
There are tons and countless do and don’t of guest blogging that I have seen online and I feel that if I collect all of these rules at one place, not only beginners but also people who have been experienced in guest blogging can be benefited by some ways or the others.
Download The Checklist – No Opt-ins required
I have also created a nice check list for you so that you can download, print it out and use it as your own references when you guest blog. I hope the check list will be useful for any one and help you succeed in guest blogging.
Do In Guest Blogging
Before You Write Blog Post
- Prepare About page and Contact page ready and full of content before guest blogging. Your readers will want to check out more information about you, so if you have a killer about page, you will be likely to capture their hearts at the first sight.
- Have lots of content published and 2, 3 pillar articles ready to be published during traffic rush after you guest blog, often 2, 3 days later. While this is not necessary for some bloggers, it’s better to prepare yourself than having few content on your blog.
- Research for blogs you want to guest post. Often through friends, famous blogs in the niche. See whether your article will fit with the audience and content theme of the blog owners.
- Read the sign up and submission policy of the blog owners. This step is often ignored with most experienced bloggers but I do recommend you to read them before guest blogging, simply because each blog owner has his own set of rules that you need to follow. For instance, some blogs allow you to have unlimited relevant links while some only allow 2. This will ensure you stay out of troubles and your articles be accepted in the future.
When You Are Writing Guest Blog Post
- Pay attention to the required format of the blog owners. For instance, at most blogs you will have to use lots of headers, use bullet points, underline important key note, etc. Doing this correctly and you will earn appreciate from the blog owners for saving their time in editing your content.
- Write your best content. You may ask why you have to write such a great content for someone else for free but remember, the blog owners also have left you a great chance to promote yourself in front of his large audiences and give you credit by backlinks. It’s a mutual agreement where both parties win, not the blog owners win, not you lose. It’s a win-win solution.
- Give valuable information to readers like when you write post at your own blog. And treat them like your audiences where you should care about their success first because their success always lead to your success.
- Include at least 2 links into the content which point to your blog. I say “at least” because you can insert more. This will increase more traffic to you and pass your blog some Google juice from your guest post.
After You Finish Writing
- Check grammar and spelling errors. Just like when you’re done finish writing your own blog post.
- Choose the blog category that matches with the content. Sometimes the blog owners will not know what categories will fit with your articles so you can help them by doing this step.
- Type in blog tags. Do I have to explain about this?
After Your Guest Post Is Published
- Promote guest post through social new sites and social media. Again, don’t be selfish when you guest blog because the more traffic coming in your guest post, the more exposure you’ll get. Don’t be blurred by “Why do I need to promote the blog for him?”. Give much love and you will get what you deserve in return.
- Reply to reader comments, questions, or even just say thank you for commenting. It increases the number of comments which attract more people to read your guest post. In addition, by replying to comments, you’re making friends online and attracting more readers to your blog.
When you are writing guest post
- Promote yourself or your products inside the article content. This makes you looks like a ugly sales person who is trying to get anything you want without giving first, which is a very bad impression in the blogosphere.
- Link to affiliate site of you. How do you feel when someone put an affiliate link in his comment to your blog? If you feel it’s unacceptable, do not put affiliate links into your guest blog content because blog owners will surely feel worse.
- Write post with sales pitch. Remember that you’re giving valuable information to reader, not another crap product.
After you have submit it for review/published
- Email the owner and tell him to hurry to publish your post. This is a no-no in guest blogging. Blog owners have tons of things to do. They’re not like kick back to the chair and enjoy incoming free traffic from guest posts. No, they are even work harder than us because they have to handle lots of content; edit them, find images, promote them, etc.
- Republish the post on your blog. This is totally against the point about guest blogging; where you submit your unique content to other blogs. If you republish a post again, you have destroyed the relationship with the blog owners, not mentioning you may get trouble from duplicate content issue.
- Post it else where to see which one is published first. Hmm, what’s your point in doing this? Are you afraid they will not post your content or are you in such a hurry? No, if they decide to not publish your post, they will let you know by email and then, you can start submit to other blogs. In the wait time for approval, why don’t you go and create another guest post? It brings much more value than waiting to see whether which blog will publish your article first, right?
- Remove content without prior notifying the blog owner. Sometimes, you may change your mind and decide to publish guest post on your content. Now, the correct way to do this is letting the blog owner know by email him. Then, once he says it’s ok, you can go ahead and publish to your blog. The reason you have to wait for him to reply is sometimes, he may schedule that post to be automatically published. So if you mail him, he may stop that and return the article for you.
Do I miss anything?
I really want to create a most complete list of things do and don’t in guest blogging that people can look at and follow or avoid. Do I miss anything?