How To Use Ping Services To Leverage Not Only Traffic to Your Blog, But Also Your Income

If you pay close attention enough to your blog admin area, you will see a small section called “Update Services” inside the Writing Settings section. More specifically, WordPress has given us some hint what is this section about:

When you publish a new post, WordPress automatically notifies the following site update services. For more about this, see Update Services on the Codex. Separate multiple service URLs with line breaks.

So, what are these Update Services are all about? How are they related to this blog post topic and deeper, how’s ping going to leverage your traffic to your blog? Let’s follow along.

So Ping, What Is It?

If you haven’t written a blog post or designed a website around 80’s and 90’s, getting search engines to index your page has been somewhat difficult. If you go back just 2 or 3 blog posts of mine, you’ll see I have mentioned how hard it is for people to get search engine attention at the time. In fact, it took them more than 6 weeks, maybe less, maybe more, just to get into search engines index.

However, everything’s pretty changed when blog was born. Ping allows bloggers to wave a big flag to search engines, say “Hey, I’m over here, index my blog, I just updated it”. Ping is a way to notify a central server that your blog has been updated so search crawlers can come and index your page.

So, instead of taking over 6 weeks, now your blog or website just takes less than 3 days to get indexed. What a big chance, isn’t it?

How To Use Ping Services

Ping services, or ping servers, or you can even call them Update Services, are all the same. They are central points to receive a link of recently updated blog and let search engines know.

There are many types of ping services:

  • Ping services of search engines: Several big search engines, like Yahoo or Google, they have their own ping server which receives notifications from bloggers for inclusion. These ping servers are free and search engines encourage every blogger to take advantage of these ping servers.
  • Free ping services: Free ping services, like Ping-o-matic is truly a time saver for bloggers. Instead of sending ping by yourself to many ping servers, you can use these services to let your blog get updated via many ping servers. It’s likely that the more ping servers you send, the better chance your blog will be indexed sooner.
  • Paid ping services: Paid ping services, like Pingler, automates the pinging task for you. With paid services, your blog will be automatically pinged after 3 days or so, over wider range of ping servers and you can set up multiple sites per one account. So, they have several advantages over free ping services.

Why You Have To Ping

I realized people have all the same questions over forum, that why they have to use ping. Here’re several reasonable causes that will convince you to take action right away:

  • Makes search engines index your blog sooner. In marketing world, being late one second means losing money on the table. For example, if you are going to write a review about a product and your competitor also does so, the sooner you publish your review, the better chance it will appear before your competitor in Google Search Engine Result page. And you know, being in better rank means traffic for your blog and money for yourself.
  • Makes search engine crawl your link. When you write an article in an article directory and that article is published, your job is not done. You’re supposed to ping that content as well. When you ping, search engines will come to pick up your link in the author resource box count it toward the link you have for your anchor text. If you don’t ping, that link may not be counted until … next month and image how many traffic you already lost without pinging.

List Of Ping Services To Get You Started.


The most popular tool for bloggers. Ping-o-Matic allows you to ping your site to different popular ping servers right now.

This tool is probably more popular for foreign sites because it lets you update your blog in several ping servers located in China.

A $2.99 month service that allows you to add up to 25 sites. These sites will be automatically pinged each 3 days so you don’t have to do anything. A truly worth-until-last-dime ping service.

How To Use Pingler For Free!

This is a trick that you can use pingler service for free. On Pingler homepage, you may notice there’re several ping server address that you can copy. Copy all of them and paste into the Update Services section in your blog Writing settings, just like my screen shot below here:

Because WordPress automatically ping these servers when your blog is updated, so you don’t need Pingler to check for every 3 days. That’s why I said, with this tip, you can get a Pingler service for FREE!

Over To Reader

What do you think? Did you know about ping before you read this post? Did you apply several tips I told? How’s the result :)

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  1. Hey, Mike! What’s up? 😀

    This article is really important and it is good you posted it. When I first started to promote my blog (September 2010) I manually registered to popular search engines (Google, Yahoo etc.), but there was no effect. I guess I was in “Sandbox”.

    Two months passed and my site still wasn’t in any search engine… And then I started to use Ping-sites (I use them manually, since my blog is on Blogspot). In three weeks I was already not only in English search engines, but also in Russian (Yandex, for example).

    As a helper for people to promote their blogs, you’ve done right now a great job! And I would like to provide two more urls of qualitative Ping-sites (I personally use them):

    P.S. Is there any difference if I ping my site once in a week or every day? Or I should only use Pinging every time I post an article?

    • Hey Ardorm, how’s everything going for ya :)

      Glad that the ping has brought you traffic from Google, mate. From my experience, if you’re using WordPress, it automatically pings several update services for you. Then, if you use XML Sitemap plug-in, that plug-in also pings 3 major search engines every time you write a new post. So, in my opinion, you should ping once a month to let search engines pick up any changes you make or content in the comment section. Believe me, comment section can bring you several visitors per month :)

      Thanks for introducing me to two more ping services, Ardorm. They’re awesome! Autopinger seems to have more ping servers than 3 services that I already mentioned. Thank you very much!

      • You’re welcome! 😀

  2. I use around 10 ping service on my wordpress blog and it works to bring the immediately traffic.

    • There’s no better way to gain instant traffic by submitting your entry to social new sites like BlogEngage, Blokube, SERP, etc. Then, you can use ping services to bring instant traffic from Google :)

  3. Also the XML-sitemap plugin pings search engines after he’s done generating your new blog’s sitemap. I prefer using it ’cause it mixes two useful things into one, and you can set it to run automatically after you published a new blog post. Win-win situation 😉

    • Yup, you’re right, Grabiele. Using plug-in like XML Sitemap can help you ping several servers after you have published or updated your post. However, I doubt that it just pings three major search engines only, while there are several smaller ping servers and search engines XML Sitemap plug-in can’t reach. So, I think it will be better if we could use both, you know :)

      In addition, you can boost your ping submission by using HTML to RSS service like to convert HTML to RSS and submit to It’s very interesting service.

  4. I already knew about pinging, but what I was/am looking for is a service for bulk submission and I know I found one but I forgot to bookmark it :)).
    Also the method mentioned by Gabriele seems pretty nice and with the plus of generating a sitemap too.
    Oh, as a mention I usually use pingler, mainly because it’s the first service I used for pinging and I never searched for others.

    • Yeah, I often use XML Sitemap because it’s the best plug-in for the sitemap right now, with integrated pinging feature. Some of the bulk submission service that I knows is Pingomatic, Pingler and Pingates. I have a list of other services but the ping servers are quite limited. Anyway, don’t try to ping a lot because it can work against you.

  5. Hey Mike, Nice article. Ping always works and provide targeted traffic. I have always preferred to use ping-o-matic but never tried pinger but it seems Alex is quite satisfied with it. I will surely give it a try. Nice blog :)

    • Yah, try pingler or youcan just copy the ping server list from Pingler to add to your blog. These pinging services are extremely important in online marketing because the sooner search engines find your content and index your backlinks, the better rank you’ll get on Google homepage. Glad you like it, Whiztechy :)

  6. Hey Mike,

    Nice article and some interesting insights there. Never though that indexing a page required 6 or so weeks back then. Definitely a lot of time! It was around two months ago when I found out the purpose of ping and pinging. Since then I’m always going to Ping-o-Matic to do its magic after publishing an article. Not that it’s much of an effort, as just have to click on a link I have bookmarked on my browser. The pages on my blog are getting indexed in a reasonable time frame – 3 or 4 days at most, so I reckon it does the job.

    • The nice thing about pining is you can work it out for your articles in article directory as well, Daniel. I used to believe search engines will automatically pick up the link I leave at my articles in article sites. However, it turns it search engines not always do that. It takes days, even a month (or never) to index your articles and follow the links in resource boxes. So, whenever my articles are published, I always ping it. Found it really a good way to increase your backlinks, Daniel :) Glad you like it, mate!

  7. Hi Mike,
    Another plugin that I use is maxblogpress’ ping optimizer which is free. It has a huge list of addresses that it pings. If you don’t want to use the actual plugin, you can copy their list and paste it into your default wordpress update services and ping all of those addresses whenever you update your posts.

    • Nice plug-in. I knows MaxBlogPress from the plug-in MaxBannerAds and I really impressive about their works. I will check out this plug-in right away, Richard. Thank you very much :)

  8. Cool idea! I used to pingize quite a lot long long ago – will revisit this now and check out pingalizer.

    Thanks for the tip1

    • I didn’t notice there’s a service called Pingize. I tried to type in but it didn’t return any result. I think that service isn’t existed any more, right?

  9. hey Mike, great tip for being able to use that pingler for free!

    • Haha, just randomly found out about it, my friend. However, I doubt Pingler has more services if you sign up using it so give it a try :)

  10. Hi Mike, great advice. I’m using a list of sites to ping but the list you point to on Pingler is more comprehensive. I’m not sure that this will always result in more income though. I think you still need to get targeted traffic and well place ads in order to boost income, don’t you agree?

    Thanks for the resources and great explanation about pinging.

    • The pinging method doesn’t result in direct income, Ileane. But I found that, when I do article marketing, a lot of my links aren’t visible under search engine eyes. These links may remain invisible forever if I don’t ping these article sites and ask the search engines to index them. So, if you ping sites where you leave links, many of your links will be counted, which help toward improving the rank of your website.

      So, I think if we can improve the rank of our website on some pay keywords, that will help generate targeted traffic from Google, right?

  11. Yes, I’m using the last tip. It pings automatically, so saves time. :)

    • Cool, I’m glad that it has worked out for you, mate :)

  12. I tend to Ping just when I write something new – I never ping more then once a day – Is this the right thing to do?

  13. I just made a comment about whether pinging article directory submissions with your backlink in resource box still gets pinged by ping-o-matic as you suggest above because I thought ping-o-matic only pinged blogs, but it looks like my comment didn’t go through. Nothing came up about waiting for it to be moderated so I am trying again. so this definitley works too for article submission sites