You cannot just rely on your own personal knowledge and resources to make money online.
Being successful online is a long journey and you are definitely not the only person who has ever tried this income stream. Many people have walked the same path and whether they are succeed or not, their experiences are truly valuable in helping you succeed by not making their mistakes again. The best way that I have found to get good information about the making money online pioneers is through books.
Books are great because if you buy them online from a store such as Amazon, you can read all the reviews and suggestions before you make your purchase. Also, the other thing about books is that they will have been read by multiple editors (and pre-release testers) and the information should be coherent and very useful. Online resources are not generally read by anyone else except the author, so the information presented could be misguided, incorrect or artificially boosted (with regards to sales success etc).
Over the past few years, I have learned a lot… both from online and offline resources. The most remarkable online source for me is Google and the offline resources are books.
I read a lot. Anything from web and software development books to business books, and recently, books related to marketing. While technical books help you build the necessary background to startup your online business, marketing and business books are full of advice on how to promote your business. At the end of the day, everything relates back to sales. No sales means no income.
Here is my list of the top 10 books that helped me the most with making money online:
1. The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly
I grabbed this book from Amazon while searching for some books about marketing in the modern age.
I like this book and included it in this list because it contains the fundamentals about how new technology is changing the way people are now doing marketing. Unlike the old days where you would spend big bucks for print ads and television mass advertising, the author of this book presents several case studies to show how small business directors are using methods such as New Releases, Blogs and Podcasts to change the way they promote their businesses. This is an introductory course and it is a must read if you’re stepping into the new marketing age.
2. The Long Tail: Why the Future of Business is Selling Less of More
You may often hear the term “long tail”. This term was coined by Chris Anderson, the chief editor of Wire magazine. Read about his publication of the Long tail story on Wired. But do you wonder why he needs to publish a book for this easy-to-understand term?
It’s because “long tail” encompasses a lot more than what you think. It’s the new economy of the future, where businesses not only focus on the popular items, but also focus on diverse sets of items to satisfy niche markets. It’s a must read if you love the blend between business and technology.
3. ProBlogger: Secrets for Blogging your Way to a Six-Figure Income
While there are plenty of resources talking about blogging online, it is far more convenient if you can collect all of the resources into a single book. That book is wisdom is “ProBlogger: Secrets for Blogging your Way to a Six-Figure Income”.
The book is divided into topics: Setting up your blog, Blog Writing, Blog Income and Earning Strategies, Buying and Selling Blogs and Blog Promotion. Overall, it’s a from-start-to-finish book. A definite must read if you want to start a blog right and avoid the common mistakes in blogging.
4. SEO Warrior
I love SEO and I love this book. In SEO Warrior, you’ll learn the basics of SEO as well as more advanced SEO topics such as link building & PR optimization. You’ll have a chance to use & practice several codes that SEO experts are using to test and apply SEO themselves. A must read for SEO bloggers.
5. The Art of SEO: Mastering Search Engine Optimization
Together with SEO Warrior, these two books will give you a solid background knowledge about SEO. If information in SEO Warriors are more technical, knowledge in the Art of SEO is more easily consumed. It does not go as deeply into link building like SEO Warriors, but the Art of SEO is still a must read for the start-up CEO to understand how to attract millions of customers without spend massive amounts of money.
6. Rich Dad, Poor Dad
It’s funny that although this book has been famous for a number of years, I just read it a few months ago.
The book is a story of a boy who has two dads. The two dads have the same skill sets, however one works for the money and one lets the money work for him. This difference leads to two different lives. One dad can never get out of debt whilst the other dad enjoys his life every day. A must read personal finance book for every one.
7. Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy
Grabbed this book randomly from my bookstore. I decided to buy it right away because of the precious information about marketing that this book provided.
The author of this book is Vanessa Fox, a former employee of Google. Understanding how the search engine works, she uses her knowledge to help businesses understand how to take advantage of Google data into making their websites align with what customers want on the Internet. I can’t tell how this book has encouraged me with my marketing efforts. Just read it and you’ll know what I mean.
8. Social Media Marketing – One Hour a Day
There are more to it in social media than any traditional marketing method. It’s not the old school one-way communication channel to try and randomly grab people’s attention. It’s the new, two-way marketing method in which businesses communicate directly to users and use viral marketing to spread targeted messages to thousands of people.
If you don’t know where to start in this process, start with this book because it will walk you through the whole plan in just one hour a day, for 3 months. You will be surprised at how much you have learnt when you have completed the book.
9. Ultimate Guide to Pay-Per-Click Advertising
If you think that creating PPC ads is as easy as picking some random title, description and keywords for your ads… then think again!
PPC experts like Richard Stokes will show you that there is more to it than that. PPC is not a game. It’s a battle where marketers that have more knowledge will win and newbies end up losing all of the money trying to play the PPC game. A must read for bloggers and marketers to finish your skill sets.
10. Advanced Web Metrics with Google Analytics
It’s a definite warning sign if you do not have any analytics software set up for your website, blog or financial system because this is how businesses are competing right now.
You may ask why use analytics software at all? There is much to learn about the data the tools can yield about your websites.
A blog can use its analytics to discover an exploding market niche that no one else has exploited yet. A blog may use its analytics to further harness good content and compelling design, to make it a winner over its competitors. These are some of the applications of using analytics. Many more methods, case studies and how-to guides are discussed in this book.
Share What You are Reading
This is a short list of ten books that I personally own that I feel were helpful for me, and are probably books that will benefit you as well. But what about you? Do you have any books in your collections that you think have helped you to make money online? Or what about books that have helped you in business and life? Share your recommendations by commenting below.